
Update from the NLC Meeting --- 12/6/06 Seminar
by
Dave Lambert
on Fri 08 Dec 2006 02:35 AM EST
On Tuesday afternoon December 6th, I attended the National League of Cities Leadership Training Institute Seminar "Community Branding: Whose Job Is It?"
The intent of this seminar was to help elected officials guide their communities to a preferred future through a community branding initiative. According to the class brochure, "Understand brand marketing, what it is, and its value and unique application to communities. Learn the skills and steps necessary to make your community unique. Learn from case-studies and explore the development of strategic branding applications for your community. An effective community brand requires a leader who can balance the need to build collaborative partnerships with the need for a strategic message."
The instructor was Don McEachern, CEO, North Star Destination Strategies, Nashville, TN.
For more information, see this web page... http://www.northstarideas.com/white_papers.php